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Earnings War Room dashboard

Buy-side analysts spend hours each earnings season juggling disparate tools — switching between live webcasts, PDF press releases, model spreadsheets, and chat — to track company performance and form investment views. Critical signals are missed, briefings are late, and the cognitive load is enormous.

Earnings War Room is a live coded prototype designed and built during a FactSet hackathon to reimagine this workflow: a single AI-powered surface that consolidates live earnings events, intelligent analysis, and briefing generation — all in real time.

Lead UX Designer & Prototype Engineer. I collaborated with fellow designers to conceive the idea, designed the end-to-end experience, and built it as a fully functional Vue prototype to demonstrate the concept to stakeholders, validate with analysts, and drive product conversations.

Coded Prototyping Ideathon One Day Project Team Collaboration

"I wanted to reach out and say great work on the Live Earnings Agent! It is a really cool concept and I love the personalization factor that it brings to the use case – I hope we can drive this to an impactful release. Thanks for your innovation and ideation in the hackathon and beyond!"

— FactSet CTO


Problem space diagram

Problem framing — fragmented analyst workflow

Opportunity space

Opportunity space — where AI can reduce friction

Analysts are context-switching constantly during earnings

During a live earnings call, a buy-side analyst needs to simultaneously:

Design Problem: How do we reduce cognitive load and decision latency for analysts during the most time-critical moments in their workflow?

A unified War Room surface with AI analysis layers

I designed and prototyped a three-panel layout that adapts across the earnings lifecycle — from pre-earnings preparation to the live call to post-event briefing.

Pre-Earnings

Setup assessment, ingoing scenarios, position rationale, sell-side consensus summary, macro signals — all surfaced before the call starts.

Day of Earnings

Live transcript with AI highlights, P&L model comparison, management tone signals, and real-time AI commentary tiles updating as the call unfolds.

Post-Event

One-click PM Brief generation — AI synthesises the call into a structured briefing document, ready to send.

DocSearch

Cross-document search across press releases, SEC filings, and transcripts — instantly surfacing comparable data points.


AI Analysis Tiles — Structured insight, not raw output

Rather than exposing raw LLM output, I designed structured "AI Tile" components — each tile owns a single analytical lens and presents it in a scannable, actionable format.

Setup Assessment Ingoing Scenarios Position Rationale StreetAccount News Digest Sell Side Research Summary Macro & Risk Signals

Pattern applied: Transparent by Default — every AI tile shows its data source, last updated time, and confidence level. Analysts trust the output because they can verify the input.

Live Transcript Panel

The transcript panel was the most interaction-dense area. Key design decisions:

Analyst Commentary & PM Brief

A slide-out panel lets analysts capture their own commentary alongside AI suggestions — then generate a PM brief with one click. The brief is structured (company, setup, actuals, rationale, action) and ready to send.

Key insight from research: Analysts didn't want AI to write the brief — they wanted AI to structure their own words faster. The final design lets analysts confirm, edit, and own the output.

Earnings War Room live view

Live earnings view — transcript panel with AI highlights

Earnings War Room demo

AI analysis tiles and PM Brief generation

Dashboard & Company Cards

The home dashboard shows the analyst's coverage universe with earnings status — upcoming, live, and recently reported. Key components:


Earnings War Room impact summary

Impact summary — time savings and analyst workflow improvements

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